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Updated: Nov 4, 2022

Bear Archery Celebrates 90 Years of Iconic Archery Equipment with New Lineup of 2023 Bows

Evansville, IN (October 3, 2022) Bear Archery, leader and innovator within the sporting goods industry is thrilled to announce another legendary lineup of compound, traditional, and crossbow equipment in celebration of the company’s 90th Anniversary. The company’s founder and visionary, Fred Bear, started Bear Products Company in 1933. Nine decades later, the equipment manufacturer has built and delivered millions of bows to archers around the world. The new 2023 lineup of Bear bows captures the brand’s 90-year legacy while bringing consumers all-new technology, designs, and features.

Bear’s new 2023 flagships, the EXECUTE 32 and EXECUTE 30, stand apart as the most high-tech, stable, and accurate Bear Archery compound bows ever produced. The 2023 Execute is available as both a 32” axle-to-axle bow as well as a 30” axle-to-axle bow. The flagship models receive a ground-up redesign with a new forged riser, groundbreaking Shock Management System® (SMS), increased weight and rigidity for best-in-class stability, and a revised Equalized Kinetic Orientation® (EKO) cam system for unmatched performance. The Execute’s refreshed EKO cam system brings familiar performance with a more forgiving and smoother draw cycle. The new Shock Management System in the bow’s riser brings unrivaled vibration reduction and sound-deadening technology never seen in a Bear bow. The Execute 32 accommodates draw lengths of 26.5” – 30.5”, while the shorter Execute 30 offers adjustment from 26” – 30”. Both models can be ordered with either 45-60lb or 55-70lb limbs. The 2023 Bear Execute takes 90 years of archery excellence and packs it into the Bear’s most competitive hunting compound bow ever produced.

To further capture the legacy of iconic bowhunter and founder, Fred Bear, the 2023 lineup of Bear bows see’s two more new models that take value and adjustability to new heights. The 2023 Bear Archery Legend XR and Legend XR RTH are the brand’s latest addition to the widely popular Legend family of bows. In 2021, the company re-introduced the Whitetail Legend. Last year, the lineup gained the Whitetail Legend Pro which quickly became one of Bear’s best-selling bows to date with the popular EKO cam system and a compact axle-to-axle design for less than $600. The new 2023 Legend XR brings immense adjustability, accommodating draw lengths from 18-31” and draw weights of 14-70lbs. The Legend XR features a 32” axle-to-axle and comes equipped with Bear’s KILLERWAVE® limb dampeners and latest DHC-XR® cam system. The bow can be ordered as either a bow only, or Bear’s highly valued Ready to Hunt kit.